Growing a business is tough work. Finding the best clients for your business does not come from cold calls but from building a strong referral business.

Referral marketing is good business because it reduces your sales expenses and shortens your sales cycle from initial contact to close of sales. With less time calling cold prospects, your business can focus on customers and their circle of influence.

Referrals can build your level of satisfied customers. The cycle self-perpetuates with more satisfied
customers referring others to your company.

Referrals increase your sales revenue. According to sales trainer Tom Hopkins, your closing ratio for nonqualified leads is 10 percent versus a 60 percent close ratio with bonafide referrals.

To ensure your business is on track to building referrals, follow these 7 tips located on this download.

Ask us how to join our local group in Merced to build your referrals!